Russia: Vena Brewery reports increased sales for the first half of 2005

VENA Brewery Company increased for the first half of 2005 its beer sales volume by 21%. At the same time Russian beer market volume has grown by 3.7% according to Russian Brewers Union Press.

Consistent with the interior data, for January-February of 2005 beer sales of “VENA” (plants in Saint-Petersburg and Chelyabinsk) have increased by 21%, which makes almost 187 mln litres compared to same period of the last year. At the same time, according to the data of VVN group analysts, for the first half of 2005 Russian beer market has grown by 3.7% only.

The whole sales volume of “VENA” grew by 21% for the six months of 2005 compared to the same period of the last year and amounted to 199 mln litres. As reported by Business Analytica, by the end of the first six month of 2005, the company’s leading brand “Nevskoye” takes 13.4% in the premium segment of Russian beer market in value terms. Substantial success was shown by the brand Tuborg: during the first half of 2005 this brand’s sales volume grew by 141% in comparison with the six months of 2004. For January - June Tuborg’s share in the licensed segment totaled 11% in value terms.

Regional brand “Uralsky Master” has strengthened its position as well, for the first half of 2005 its shipment grew by 21% as compared to the similar period of 2004. By the end of the first half of 2005 “Uralsky Master” brand’s share in the economical segment of Ural region totaled 22.6% in value terms.

As Business Analytica reports on the totals for the first half of 2005 “VENA” takes sixth place in Russian market with a 5.7% share in value terms.

Low alcohol and nonalcoholic drinks sales of “VENA” for the first half of 2005 increased by 12% as compared to the similar period of the last year. At the same time, according to Federal Service of State Statistics, low alcohol drinks market, on the contrary, displayed a tendency to fall by 10%. Expansion of the low alcohol drinks line with such brands as “Morseberry”, “Indiana Juice” as well as the sales growth of the cocktail Golden Cap let increase the sales volume in general. The energizing beverage Battery has shown good dynamics: the increase for the six months totaled 56% compared to a similar period if the last year.

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